It’s not easy being a freelancer. Sure, there are perks such as (technically) being your own boss, escaping the monotony of a typical 9 to 5 desk job, and choosing which projects to take on. However, with the growing turbulence in the world economy and the competitive nature of the design industry, it is more important than ever to have great marketing skills to match one’s creative talent.

As Community Manager for a community-based creative website, I use many marketing tools to manage our blog, Twitter account, and other social networks to enhance the presence of our brand, as well as strengthen and form relationships with creatives worldwide.

Here are some great tools for social media, marketing + PR purposes that freelancers can also use to help increase their personal brand’s presence both online and offline, in no particular order:

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